Set clear goals and limits. Before discounting, it's important to define the purpose and scope of the promotion. Are you trying to drive traffic during a slow period, increase average ticket size, or clear out slow-moving inventory? Determine how much you can afford to discount and for how long, and set clear parameters around the promotion.

Segment your customers. Not all customers are created equal, and segmenting your customer base can help you tailor discounts to specific groups. Consider offering discounts to new customers or loyal customers, or creating tiered discounts based on purchase history or order size.

Bundle products. Bundle deals can be an effective way to move slow-moving inventory and increase average ticket size. Consider bundling complementary products together, such as a vape pen with a cartridge or an edible with a tincture.

Consider non-price incentives. Discounts aren't the only way to incentivize customers. Consider offering a free gift with purchase, a loyalty program, or other non-price incentives that can drive traffic and build customer loyalty.

Optimize pricing strategy. Discounting should be part of a broader pricing strategy that takes into account costs, margins, and customer demand. By optimizing pricing, retailers can identify products that are overpriced and adjust prices accordingly, reducing the need for deep discounts.

Use data to inform decisions. Data is a powerful tool for identifying opportunities and measuring the impact of discounting. Use sales data to identify slow-moving inventory, track the success of promotions, and adjust pricing and discounting strategies accordingly.